Yelp Marketing Creative
Driving brand storytelling that
celebrates local impact.
As part of Yelp’s marketing team, I collaborated across departments to bring creative solutions to life—helping enhance Yelp’s presence and expand its connection within local communities. Here are a few examples of direct marketing pieces and emailers that showcase that work.
Role / Execution
Illustrator/Brand Designer
Team Members
Winston Scully / Brand Designer+Letterer
Kevin Sandoval / Brand Designer+Illustrator
Danica Conneely / Senior Art Director
Local Businesses Social Campaign
Design Challenge
How can we support and celebrate our local businesses and amplify their voice within the local community?
Solution
The Owning It on Yelp campaign empowers local business owners to create content that highlights their unique stories and offerings. These features are then showcased in targeted email campaigns, allowing Yelp users and Elites to discover new favorites and help local businesses grow their visibility and profits.
Yelp Orlando Awareness Campaign
Design Challenge
How can we show the community that Yelp isn’t just about great restaurants—but also about the many other small businesses that make up our neighborhoods, like salons, theaters, and fitness studios?
Solution
We created a vibrant artwork that highlights the diverse range of businesses you can discover on Yelp. This campaign was featured as an out-of-home (OOH) ad across the Orlando metro area.
