Yelp Illustration Rebrand
New visual language
Design Challenge
How do we update the illustration in order to be more: inclusive, efficient, and cohesive?
Solution
Collaborating with a talented team of designers and illustrators, we developed a fresh, cohesive look for Yelp’s communications—from concept sketches to final execution. Our fast, collaborative process delivered a visually engaging design system that strengthened brand consistency and made Yelp’s messaging more dynamic and unified.
Team Members
Winston Scully/ Brand Designer
Kevin Sandoval / Brand Designer
Stephanie Shoemaker / Jr. Brand Designer
Anthony Quiatchon / Lead UX/UI
Clara MacDonell / UX Designer
John Salaveria / UX Designer
Role / Execution
Illustrator/Graphic Designer
The status quo building blocks
Used in real event creative
Early explorations and sketches:
Refined team explorations
Process and more refinement brought from freelancer
Some examples from events