Yelp Event Creative

Design Challenge

How can Yelp’s community team create distinctive, event-specific designs that capture the personality of each sponsored gathering while staying true to the brand’s identity?

Solution

As part of the events division, I illustrated and designed custom digital and print collateral for Yelp events nationwide. Collaborating with talented creatives like Winston and Kevin, we blended hand-lettering and illustration to bring imaginative themes—like a onesie party in the woods—to life, delivering memorable, on-brand experiences for local communities.