Distilling the foodie lexicon
Yelp Biz Highlights Icons
Design Challenge
Yelp needed a way for business owners to visually highlight key details—like outdoor seating, family ownership, or other unique traits—so users could quickly identify what makes each place special.
Solution
In collaboration with Scott Tusk, I helped design a set of 50+ custom icons for this new business-owner feature. Each icon was crafted to represent diverse business characteristics clearly and consistently, creating a cohesive visual language across the platform. I also supported ongoing PM requests for new features within Yelp’s product ecosystem.
Role / Execution
Illustrator/Graphic Designer
Team Members
Scott Tusk / Lead Product Illustrator
These were the first batch that were requested for Yelp’s new Biz Highlights program.
There was never a dull moment with Yelp’s never ending whimsical requests from stakeholders. It was always a pleasure to come up interpretations for new categories.