Jobcase Brand Creative
Refining the blue collar look
Design Challenge
How can we evolve the brand’s illustration style to align with a refreshed visual identity and create cohesive background layouts that enhance storytelling across campaigns?
Solution
Building on prior collaborations with Danica at Yelp, I helped define and refine the illustration direction to fit the broader brand system. At Jobcase, I extended this approach through motion design for social campaigns celebrating events like Black History Month and Women’s History Month—integrating art, movement, and narrative into a unified visual language.
Team Members
Danica Connelly / Director of Brand
Camila Lachman / Motion Designer
Nate de Leon / Associate Creative Director
Role / Execution
Illustrator/Motion Designer
Jobcase had recently come off of an illustration rebrand, but had some trouble in grounding them in order to use them in other marketing and product places.
Above is an example of what it looked like. The background element was incredible busy and needed to be balanced. The first step to this project was to explore the color relationship with these characters.
Jobcase needed to also create an ongoing demand for new characters based on the established look. For this project I was tasked with coming up with new and Frankensteined illustrations for a span of 13 images to be used as the official art for Jobcase’s groups on their platform.
Simplifying the color palette to 5 and keeping them monochromatic was the first step in refining the illustration.
After many rounds of iterations, we landed on one with monochromatic background and elements that ground the scene. Below are the other group categories for the platform.