Brooklyn Football Foundation

Grass Concrete Roots Football

Brooklyn Football Foundation is a nonprofit on a mission to make soccer accessible to every community in Brooklyn. Equitable, inclusive, and deeply rooted in the borough.

Design Challenge

Creating a symbol that reflects a place and the heart of said community. This had to be something that could be everywhere and embedded in the community.

Solution

Working collaboratively with the strategy director, a literal crux location can be found in the heart of the borough AND also form what we call the pentagon. This symbol is what marked the rest of the campaign. It is easily recognizable and has legs. Please enjoy where we landed on BKFF.

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